The Joshua Collection – Eco-Friendly Products Development & Export initiative focuses on transforming rural waste materials into innovative and environmentally friendly products for global markets. The project promotes sustainable production systems and responsible waste utilization while strengthening rural-based value chains.

Through this initiative, unused or discarded rural materials are converted into practical and marketable eco-friendly products. This approach helps reduce environmental waste while creating new economic opportunities for rural communities engaged in production activities.

The project also supports rural artisans and producers by integrating them into sustainable supply chains and encouraging environmentally responsible manufacturing practices. By linking rural production with international market demand, the initiative contributes to both environmental protection and rural economic development.